Our process in a nutshell is this: We find out where we’re going, tell you how we’re going to get you there, and then get there. Pretty simple, we think.
1. You Talk, We Listen
You know your business and we know how the web works. We need to get an understanding of what it is that you do, who you are, and what your story is. We need to know about the solutions you currently have in place and who is trained on how to use them. Most importantly, we need to know your goals and set measurable points of achievement that help to know if you’re on track to meet those goals. This gives us the background information we need to make informed suggestions for what we think would help get you to where you want to be.
2. Map It Out
We will then deliver to you a map of the channels of the web you should be using and how to properly use them to get your story heard. We will help you understand the ‘why’ behind each decision and the expected result of each of them. We defined in step 1 where you want to go and much like a physical roadmap, this will make clearer the path we’re going to take to get you there.
3. Design and Build
Whether the suggested solution is a website, a Facebook App, an ad campaign, or any combination of pieces, the next step is to take the steps to begin executing the plan. For websites and Facebook Apps, this is the design process followed by the website build. For ad campaigns, this will be the process of digging through keywords and demographics and intentionally creating the ads to ensure that your ad dollars are put to the best use.
4. Train and Deploy
This is where the rubber meets the road. We test the bugs and set live whatever Frankensteinian mix of pieces we’ve created. We hand whatever keys need handed over to you and together we watch for the results.
5. Review, Review, Adjust, Review
The cyclical process of reviewing and adjusting is key to making sure that the original goals that we set out are being met. From a review, we may see that we are just a hair off on using the best keywords for your ad or that your site header isn’t catching enough attention. We will make the proper adjustments and again watch for results. Then we review again. Rinse and repeat as necessary.
6. Throw A Party
Now that your business is growing and thriving because of your newly implemented web strategy, we suggest throwing a party. Feel free to invite us, though please note that we’re slightly lactose intolerant. Thanks!
You ready to talk yet?
Yes? Go ahead and contact us already.
If you’re still not ready, you can always watch funny cat videos. You’re welcome.